Greenwashing

Refreshed September 2023 | CPD time: 1 Hour 45 Minutes

Greenwashing is the practice of exaggerating the environmental benefits of a company’s activities. While greenwashing can create a temporary benefit for companies involved in the practice – such as an improved reputation, or even greater profits – ultimately, it deceives consumers, and could even end up causing environmental harm. This module examines what greenwashing is, why it is a concern, some of the ways to identify organisations that are greenwashing, and the ways in which it can be prevented.